Resource
ESP+ listing optimization: the fields that matter
This is a placeholder content page designed for SEO expansion. The final version should include real examples and before/after improvements.
Focus
Optimize for distributor search behavior
Aim for clarity and consistency — the goal is to match how distributors search, filter, and compare products.
Product type + core keyword
Make sure the primary product type is unambiguous across titles and categories.
Filtering attributes
Distributors filter by price, color, size, and features — missing attributes reduce eligibility.
Competitive positioning
Use benefits and differentiators that help a buyer quickly understand why your product is a fit.
Consistency across syndication
Data mismatches across platforms can create duplicates, errors, or missing fields.